WESTERN | PRINT AND DIGITAL ADS
Print and Digital Design
Year | 2017-2018
Client | Western Colorado University
Role | Lead Graphic Designer and Brand Manager
Contributors | Copy Writer
Objective | Over the course of two years I have been tasked with designing and managing the design of all digital and print advertising for Western Colorado University. Print and digital ads include but are not limited to magazine ads, newspaper ads, Facebook ads, Instagram ads, and Google ads for the institution.
Result | By having all of the advertising for the school designed in-house our team was able to align marketing materials across all platforms in both print and web and develop a cohesive aesthetic. Since this shift advertising across all platforms has received positive feedback and engagement.
SOCIAL MEDIA ADS
Curated images for Facebook and Instagram dynamic carousal and static newsfeed ads.
Developed Photoshop templates for animated Google ads that are placed in digital ad space throughout the Western recruitment cycle.