NOLS | ALUMNI GUIDE
Print and Layout Design
Year | 2016
Client | NOLS
Role | Lead Graphic Designer
Contributors | Alumni Relations Director, Alumni Trips Coordinator, Creative Director, and Senior Designer
Objective | I redesigned the NOLS Alumni Guide, an annual 28 page publication that is sent to 25,000 NOLS alumni. In the summer of 2016 I was responsible for redesigning the NOLS Alumni Guide to better reflect the NOLS brand and boost NOLS alumni trip enrollment.
Result | The new design and trip difficulty scale received positive feedback from NOLS staff and alumni after it’s distribution. The trip difficulty scale was also repurposed over to the web to help alumni choose the trip that best fit their wants and needs. The redesigned template for this publication is also still used today for annual circulation.